Centrum Launches Age Defy Multivitamin for Adults 35 and Older

Centrum has announced the launch of Centrum Age Defy, its newest multivitamin line designed for adults ages 35 and up looking to proactively support their health as they age.

Consumers are redefining healthy aging around how they feel, move, and live. Centrum believes nutrient support should evolve alongside these changing needs, which led the brand to develop the new supplement for adults approaching midlife alongside the Centrum Silver formula, which addresses the changes in nutritional needs after around age 50.

Centrum Age Defy is formulated to support energy, immune function, metabolism, and heart, brain, vascular, and cellular health. It features nutrients reputed for their roles in healthy aging, including resveratrol and niacin, and provides higher levels of antioxidant vitamins to defend against everyday stressors. The supplement is non-GMO, gluten-free, and contains no artificial flavors, sweeteners, gelatin, dairy, or nuts.

“Healthy aging is a lifelong journey, and every stage brings new opportunities to support your well-being,” said Adriana Cardenas, senior director of wellness at Haleon North America, the parent company of Centrum. “At Centrum, we’re helping people take a more proactive approach to aging with nutrient support tailored to their evolving needs. From Age Defy for adults looking to build healthy habits earlier in adulthood to Centrum Silver for adults whose nutritional needs continue to evolve, we’re committed to supporting healthier lives at every stage.”

Actor, producer, and wellness advocate Kate Walsh has partnered with Centrum to help promote its new approach to healthy aging.

At an invitation-only Centrum Inside Out Makeover experience, guests will explore how nutrition, movement, beauty, and self-care work together to support healthy aging from within. The event will be hosted at Blushington, reimagining a traditional makeover by focusing on habits and choices that promote well-being.

“Healthy aging, to me, is about feeling strong, energized, and confident in who you are, not trying to become an earlier version of yourself,” said Walsh. “I’m excited to partner with Centrum to encourage people to think about their long-term health before it feels urgent. Even small choices today can help build a stronger foundation for the years ahead.”

During the event, RDN Maya Feller will join Walsh to discuss how daily nutrition, movement, restorative sleep, and stress management work together to support long-term health.

“Healthy aging is not about striving for perfection or focusing on a single habit,” said Feller. “It is about making sustainable health-supportive choices over time. A nutrient-dense pattern of eating, regular joyful movement, sleep, stress reduction, community, and daily nutrient support can all play an important role in helping people thrive now and in the future.”

On August 21, Centrum will invite consumers to the Centrum Inside Out Scavenger Hunt, an interactive experience across select wellness and lifestyle destinations throughout New York City.

The event will be led by entrepreneur, wellness advocate, and TV/internet personality Hannah Bronfman, featuring digital clues, visits to participating locations, and challenges connected to nutrition, movement, mindfulness, and self-care. No purchase is necessary to participate.